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Branding • 2026
Poco A Poco
Poco A Poco is a Venezuelan street food brand celebrating authentic flavours through a bold and contemporary visual identity. The project focused on creating a memorable brand system that captures the warmth, energy and vibrancy of Venezuelan street culture across every customer touchpoint.
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02 · Brand Story
Creating a vibrant identity inspired by Venezuelan street food culture.
Poco A Poco was designed to bring the warmth and energy of Venezuelan street food into a modern visual identity. Inspired by colourful markets, bold flavours and shared dining experiences, the brand combines expressive typography, vibrant colours and playful packaging to create a memorable experience across every customer touchpoint.
03 · Strategy
Audience
Young Professionals Food Explorers
Positioning
Authentic Venezuelan street food with a modern identity.
Personality
Warm Bold Vibrant
Keywords
Authentic Energetic Approachable
04 · Identity System
A visual identity inspired by the colour, warmth and character of Venezuelan street food.
05 · Visual Language
A vibrant visual language designed to reflect the culture and energy behind the brand.
06 · Brand Applications
Packaging
Packaging designed to reflect the brand's bold and vibrant personality.
Takeaway
Every takeaway item reinforces the brand experience.
Food Truck
Bringing the brand to life through a vibrant food truck.
07 · Brand In Context
08 · Reflection